Cycling is more than a transportation method; it’s a powerful enabler of economic growth, environmental health, and community well-being.

Cycling’s benefits extend beyond environmental impact. Cycling reduces congestion and pollution and bolsters economic growth by increasing local businesses, tourism, and hospitality revenue. Research cited in The Wheels of Change estimates that cycling adds €150 billion annually to the European economy, with over €90 billion attributed to environmental, health, and mobility benefits. ISINNOVA’s findings highlight how strategic cycling infrastructure can reshape cities for the better.

Enhancing urban livability and health

Cycling infrastructure enhances public health, making urban environments healthier and safer. Cities with well-integrated cycling networks report improved air quality, lower accident rates, and a boost in overall community well-being. ISINNOVA’s work shows that cycling-friendly cities foster a culture of active transportation, improving physical health and mental well-being.

From vision to policy

Cycling must be treated as a fundamental component of city planning to drive meaningful urban transformation, not merely a supplementary option. ISINNOVA works closely with cities to establish policies that support long-term infrastructure investment and cultural change, positioning cycling as a central pillar of sustainable urban life.

Download The Wheels of Change PDF to learn more about ISINNOVA’s strategic approach to integrating cycling into the urban fabric and transforming city landscapes for a sustainable future.