Project Description


VeloCittà worked with local authorities and stakeholders engaged in the design and implementation of effective and resource-efficient bike sharing solutions to boost the uptake of bike sharing schemes and urban cycling. Replicating behaviour-changing approaches that were proven effective in other initiatives, it brought together schemes from London (UK), Krakow (PL), Burgos (SP), Szeged (HU) and Padua (IT) and encouraged bike use by implementing awareness campaigns for specific target groups and by executing operational improvements. The project also increased user numbers and efficiency in other bike sharing schemes across Europe by providing knowledge and experience, in the form of a permanent online bike sharing workspace.

*This project received funding from the Intelligent Energy Europe Programme of the European Union.

VeloCittà sought to change the travel behaviour of the public through two complementary approaches:

  • Utilisation of user segmentation techniques to overcome perceptual and/or attitudinal barriers;
  • Adoption of the most effective available operational solutions with regard to financial organisation and political involvement to improve the performance of the Bicycle Share Systems.

ISINNOVA was responsible for monitoring and assessment of the project’s effectiveness, as well as impact and process evaluation. In addition, they were involved in the organization of knowledge centres for the development and implementation of marketing campaigns and in dissemination activities.

  • DTV Consultants
  • ISINNOVA – Institute of Studies for the Integration of Systems
  • Choice GmbH
  • SUND Magyarorsag Ltd (City of Szeged)
  • City of Krakow
  • City of Padua
  • London Borough of Southwark
  • Velo Mondial
  • Comunicare Bicincittà
  • London Borough of Lambeth
  • Burgos City Council