While the general view in the past years has been that ITS in general would provide a revolutionary change in the efficiency and safety of transport, the truth is that many of the most promising C-ITS applications have failed to make it beyond trial phases. NEWBITS proposes to apply a network-oriented approach in order to better define the C-ITS scenario and be able to assess truly effective value creation propositions from a dynamic system perspective.
The NEWBITS project is built on the belief that better information leads to better decision-making. Organizations nowadays are still working in silos; not effectively feeding each other with knowledge and basically not seeing each other as parts of an interconnected ecosystem. In order to enable stakeholders to learn from each other and build a common pool of knowledge, resulting in decisions that are most valuable to the system, shared tools and methods are needed.
Thus, the project will foster a business ecosystem approach for C-ITS that acknowledges the economic context of networks by focusing on how organisations create value within the context of the networks in which they operate.
*This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 723974.
The overall objective of the NEWBITS project is to provide with a deep understanding of the changing conditions and dynamics that affect and/or influence C-ITS innovations. New KPIs will be designed to feed reactive and network oriented value creation propositions that improve the collaborative decision-making process across the various stakeholders. This improved value definition must minimize the failures inherent to (C-) ITS innovation diffusion, evolve present business models, and identify effective incentives to accelerate (C-) ITS deployment. To support its main goal, the project proposes to apply a business ecosystem approach for (C-) ITS which acknowledges the context of economics of networks by introducing a higher conceptual level than than of individual organisations, focusing at how organisations create value within the context of the networks in which they interoperate.
- Analysis of ITS applications in Europe and comparison with US
- Mapping stakeholders and involvement (interviews and literature review on business model)
- Universitat Autònoma de Barcelona
- CE Delft
- TTS Italia
- ATOS Spain SA
- Coventry University Enterprises Ltd
- Steinbeis 2i GmbH
- Intelspace Innovation Technologies