Within the EU, and particularly following the economic crisis; tourism will be, the ‘engine for economic growth’, particularly in the underperforming Mediterranean economies; where tourism has traditionally been a dominant economic sector. The world market of tourists continues to grow and Europe has unique selling points for further tourist growth from within and outside the EU (including China). The competitive market for tourism means that cities have to provide the high quality, sustainable environments desired by tourists, while providing local sustainable employment opportunities that overcome the seasonal and sometimes informal nature of tourist economies. Achieving sustainable mobility is a vital part of the growth equation for Europe’s tourist cities. DESTINATIONS will develop an innovative holistic approach to building sustainable urban mobility systems for both residents and tourists. The project impacts will make a positive contribution to demonstrating how this can achieve growth and therefore provide a benchmark for other EU tourist cities.
*This project has received funding from the European Union’s Horizon 2020 programme under grant number 689031.
DESTINATIONS will demonstrate and evaluate the effectiveness of innovative sustainable mobility solutions in 6 tourist cities with different characteristics but sharing common challenges. The solutions will address:
Sustainable Urban Mobility Planning for residents and visitors
Safe, attractive and accessible public spaces for all generations
Shared mobility and e-infrastructures towards zero emissions transport
Smart & clean urban freight logistics at tourist destinations
Mobility management & awareness for sustainable mobility
Attractive, clean, accessible and efficient public transport
Achieving the objectives will increase the attractiveness of the city, both for tourists and for businesses in the sector and multiplier impacts in the economy for goods and services. All of these will contribute to better social cohesion (which attracts further investment). So sustainable mobility grows the economy.
ISINNOVA is Project Evaluation Coordinator (PEC), leading and supervising the project-level evaluation activities. The Project Evaluation Coordinator (PEC) coordinates and support cities and Impacts Leaders in performing the evaluation. He is the coordinator and the supervisor of the end result of all the evaluations in the project. The PEC will also draw conclusions specifically related to the focus of the project.
ISINNOVA will also support the activities to engage the stakeholders into a participatory Sustainable Urban Mobility Planning process. This will include the DESTINATIONS measures and other complementary policies and actions into a comprehensive vision, strategy and action plan elaborated involving the concerned stakeholders in a Future Search process, and ISINNOVA will provide guidance to all the 6 sites based on the Poly-SUMP methodology, and implement directly the stakeholders engagement process and Future Search workshop facilitation in the Elba site.
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