CARMA is a target group oriented cycling communication project, which focuses on better cooperation with selected target groups and on the integration between communication and infrastructure initiatives on cycling. The aim of CARMA is to develop new methods for cost-efficient marketing of cycling, which lead to increased cycling. The findings of the project are of particular importance for new member states where cycling infrastructure today is not developed to a sufficient extent and many of the resources are naturally focused on building infrastructure. For more information visit the project website. *Co-funded by the European Commission – EACI
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